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canadian commercial molson |
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commercial here it molson start |
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I AM CANADIAN
CANADIAN COMMERCIAL BY MOLSON
I Am Canadian was a series of Canadian television commercials aired in
the early 2000s (first airing in April 2000) advertising the Canadian
brand of Molson beer in Canada; the commercials also aired in the United
States. The premise, using patriotism as a platform, was a man named
Joe, an average Canadian, standing in a theatre, with a cinema screen
behind him showing different images relating to Canadian culture; Joe
gave a speech about what is a Canadian, and what Canadians are not, as
some aspects get confused with US culture.
The advertising campaign was a huge success for Molson, stirring the
often reserved patriotism of the Canadian public. It was performed by
actor Jeff Douglas. The commercial won an advertising industry Gold
Quill award in 2001.
Joe's speech goes like this:
- Hey.
- I'm not a lumberjack, or a fur trader, and I don't live in an
igloo or eat blubber, or own a dog sled, and I don't know Jimmy,
Sally or Suzy from Canada, although I'm certain they're really,
really nice.
- I have a Prime Minister, not a President. I speak English and
French, not American, and I pronounce it 'about', not 'a boot'.
- I can proudly sew my country's flag on my backpack. I believe
in peacekeeping, not policing; diversity, not assimilation; and that
the beaver is a truly proud and noble animal.
- A tuque is a hat, a chesterfield is a couch, and it is
pronounced zed: not zee – zed!!
- Canada is the second largest land mass! The first nation of
hockey! And the best part of North America!
- My name is Joe!! And I am Canadian!
- ... Thank you.
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